How To Transform your brand through Story & Action

Branding, Marketing, Action, Passion

Cole Cornerr

For all companies, having a story and knowing that story are crucial steps to achieving success. On the other hand, I’m worried that too many marketers think that telling their story through advertising is enough. It’s NOT! In fact, those that think this way do so at their own risk because there is a new kind of company on the rise that uses story in a more powerful way — and they run more efficient and profitable businesses as a result. It is extremely important that brands pay more attention to showing their story through ACTION & NOT COMMUNICATION! In the commercial above I love how Nike not only told us how to just do it, but they always keep their audience involved within EVERY move they make! The story that they told connected with millions, but what made it great is how they created action & gave their audience opportunities…

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